![]() ![]() ![]() These activations are developed through different touchpoints within the awareness stage of the customer journey. They now form an integral part of the brand awareness process, directly engaging with target audiences to create long-lasting brand experiences. Although a relatively new term in the digital marketing space ‘Brand Activations’ are becoming more the norm as part of the overall digital strategy for eCommerce brands. A Brand Activation is a marketing activity that engages directly with a brands target audience through a specific experience or event.Ĭustomers today crave more than just virtual online experiences, eCommerce brands have come to realise that an intuitively placed ‘Buy Now’ button is not enough to stimulate a purchase or furthermore brand advocacy. ![]()
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